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Color Trends for 2015

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From the Color Marketing Group

Mother earth once again dominates the color trends for the year of 2015. This is very understandable as solace and peace are linked in so many ways. We embrace new growth but also are drawn to the beauty of deterioration and the colors it reveals.

Once again blue green is in the forecast in a brighter and deeper value that is the perfect companion for rusty reds and mid-tone oranges.

Patina is the softening and burnishing of metals that add color as well as sheen to produce a mix of hues that fascinate and mesmerize our imaginations. Metals dominate the trends in many ways, from their original hues to those they become with time and erosion.

Fashion and cosmetics are leaders in color forecasting due to the fact that those trends change quickly for these markets.

Many colors in the forecast are linked to fashion with soft pink, rich berry colors, and a brown influenced plum.

Blues and greens mingle to shape a feeling of calm and quiet retreat. Bamboo has been a popular material for many home products as it is a sustainable, ecofriendly material. But most people do not see this plant in its natural state, a soft combination of blues and greens cover its stalks.

Metals have grown in importance, especially the warm tones  of copper and gold. It is not surprising that copper is popular since it is the complement to the blue greens that have been so popular for years. Metals will appear in unusual ways, as a finish on wood or over paint finishes. It is destined to be wall color that adds richness to many areas of the home.

The word “Pop” is used for accent colors, but the yellow in this forecast outshines that term. Yellow has a green side to it but is not green or lemon. Bright green, the color of new foliage; also a happy companion to yellow brings a smile to our faces. An off black color completes this graphic pattern reminiscent of graffiti that is seen on walls and also in fabric designs and motifs.

The Color Marketing forecast was decided in Palm Springs, California combining the results of many ChromaZones throughout the country during the year. The colors in this report are not matches to those colors but are influenced by them and notated in Color Is numbers.

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